
Through a friend of a friend, we've connected with the owner of a brand new Christian organization being launched in the city centre of Edinburgh. It's called
"waste innovations" and focuses it's efforts on providing a range of eco-friendly and sustainable products. They have a coffee house and art gallery that will sell prints from various artists. I'll have some prints up for sale there for the next 2 months. Pretty stoked!
This type of organization speaks to next generation of future CEO's and leaders. Tim Sanders (Likeability Factor) says that for future leaders,
for profit as a model for organizations is going to die. Young people do not believe money trickles down anymore.
The new model will be for benefit. A company has to be worthy. He thinks there is going to be a radical change called
"ethical advocates", which currently represents 1 in 4 college students.
The paradigm will be doing good for the benefit of someone else. There is going to be a rovolution in business called the
'social value revolution.' Statistically, the ethical advocates currently make up about a quarter of college students, 10% of the population, and that will double every 5 years. These ethical advocates will scrutinize every product they buy, every stock they purchase to see if the company takes out social value. If they are not green, the company may eventually fold.
In Oregon, for example, they are looking at legislating a
"sin tax" against paper. 120% mark-up! Think about a phone company. This is popping up all over.
That is where innovation is going to go, and leadership is being redefined by who is leading who to do good.
Waste Innovations is seriously creative and on the bleeding edge of the mainstream and a changing society. This is where we need people of faith to be.