Tuesday, December 16, 2008

I see more Jeep Wranglers

Got to sit with Mark Batterson, our lead pastor and author of Wild Goose Chase, and talk about goal setting.

I enjoy sitting down with leaders when it's off the cuff and unpolished. I actually get more out of that stuff than well-prepared speeches. Anyways, he took us through his year-end process and had some good food for thought. Here were the notes:

Why set goals?

It all comes back to the reticular activating system.

The Reticular Activating System (RAS) is a set of nerve cells in the brainstem that regulate alertness and attention. We are bombarded by thousands of stimuli every second--different sights, sounds and sensations. It is the job of the RAS to regulate which stimuli you pay attention to and which stimuli you ignore. It is the filter. The RAS determines what you notice and what goes unnoticed.

This is how it works: When I purchased a Jeep Wrangler, that created a category in my RAS. Out of nowhere, the amount of Wrangler's on the road seemed to triple in quantity.

That is the function of the RAS. You didn't have a category for your car before you bought it. But once you made the purchase or drove out of the dealership, you had a new cognitive category.

How do goals fit in?

Goals create cognitive categories. And you begin to notice anything and everything that will help you achieve that goal.

Bodil Jonsson said, "Everybody has internal scouts. If you've just learned you're pregnant, you'll see women with big bellies and parents with baby buggies everywhere. If you've started thinking that the spot on your back might be malignant, you'll feel it rubbing against your shirt all day long. A person's perceptions are guided to a great extent by his scouts."

Goals are internal scouts.

Great quote: "When it comes to the future there are only three kind of people: those who let it happen, those who make it happen and those who wonder what happened."

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