starbucks
Kate and I raced up to Aberdeen after my lecture on tuesday evening. We were making our way to one of Radiate's most popular events for students: foyer events at Starbucks. We had heard a lot about it, we wanted to finally see what was going on.Joe had got in contact with some managers at the main Starbucks in Aberdeen, just on Union street. He got the bright idea to see if they'd be interested in opening up the store just for Radiate to do events! The whole thing sounded absurb to me. I had doubts that they would even have a chance at a massive coffee chain willing to open up its doors to a student ministry.
The coffee drinking culture is extremely popular, but not at night. The Starbucks across from where we live on the main drag closes at 7pm. So the manager at the Starbucks in Aberdeen thought she would give it a try: open their doors for Radiate every other week during closing hours. That was 6 months ago.
Fast-forward. Starbucks is so happy with the events, they have said they can do it anytime they want at no charge. They label it as an event that assists local organizations that are doing good for the community.
Now, everytime they advertise their event, they put a Starbucks logo right next to their Radiate logo! One could only imagine the added legitimacy when they have one of the most recognized logos in the world being their sponsor.
Pretty amazing, actually.

2 Comments:
Only God could have orchestrated the partnership Radiate has with Starbucks in Aberdeen. It's an incredible story.
I heard you got to talk to my fiance a bit when you were there! Fun times. :-)
wow, so sweet. man, i love the continual innovative ways you guys are reaching people!
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